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Privacy Policy

1) Information We Collect

a) You provide to us

  • Contact details (name, email, phone, billing and shipping addresses)

  • Account credentials (if you create an account)

  • Order details (products, purchase amounts, preferences, gift messages)

  • Marketing preferences and survey responses

  • User-generated content (reviews, photos, social tags/mentions)

  • Correspondence (support requests, DMs)

b) Automatically collected

  • Device and usage data (IP address, browser type, pages viewed, timestamps, referring URLs)

  • Approximate location (derived from IP)

  • Cookies, pixels, and similar technologies (see “Cookies & Tracking”)

c) From third parties

  • Payment processors (payment status, limited card metadata—never full card numbers)

  • Analytics and advertising partners

  • Social platforms (if you connect or tag us)

  • Fulfillment and shipping providers (tracking status)

2) How We Use Your Information

  • Provide and improve the Services (process orders, ship products, personalize experiences)

  • Customer support (respond to questions, handle returns)

  • Marketing & communications (send updates, promos, cart/stock alerts, with opt-out)

  • Analytics & performance (understand traffic, improve site and products)

  • Fraud prevention & security (detect, investigate, and prevent misuse)

  • Legal & compliance (tax, accounting, and regulatory requirements)

Legal bases (for EEA/UK users): performance of a contract, legitimate interests (e.g., site security, analytics), consent (e.g., marketing cookies), and compliance with legal obligations.

3) Cookies & Tracking

We use cookies, web beacons, and SDKs to operate the site, remember preferences, measure performance, and deliver relevant ads. You can manage preferences via your browser and our [Cookie Settings] control (where available). Disabling cookies may affect functionality. We do not respond to “Do Not Track” signals at this time.

4) Payment Processing

Payments are handled by [e.g., Stripe/Shopify Payments/PayPal]. We do not store full credit card numbers. Your payment data is processed under the processor’s privacy policy and security program (PCI-DSS).

5) Sharing Your Information

We share personal information with:

  • Service providers (hosting, analytics, email/SMS, customer support, fulfillment, shipping, advertising) under confidentiality agreements

  • Payment processors (to complete transactions)

  • Business transfers (e.g., merger, acquisition, financing, or sale of assets)

  • Legal reasons (to comply with law, enforce terms, protect rights, safety, or property)

We do not sell personal information in the traditional sense. Where “sale” or “share” has a specific meaning under state laws (e.g., CA), we comply with applicable requirements (see “Your Rights”).

6) Data Retention

We keep personal information for as long as necessary to fulfill the purposes described above, including legal, accounting, or reporting requirements. Typical periods:

  • Orders & invoices: 7–10 years (tax/compliance)

  • Marketing data: until you opt out or after a period of inactivity

  • Support tickets: 2–3 years

  • Analytics: per-tool settings or aggregated/anonymized where possible

7) Security

We use administrative, technical, and physical safeguards designed to protect personal information (encryption in transit, access controls, least-privilege). No method of transmission or storage is 100% secure; we cannot guarantee absolute security.

8) Children’s Privacy

Our Services are not directed to children under 13 (or the equivalent age in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided information, contact us to request deletion.

9) International Transfers

If you access the Services from outside [Country of Operation], your information may be transferred to and processed in countries that may not provide the same data protection level as your home country. We implement appropriate safeguards (e.g., standard contractual clauses) where required.

10) Your Rights & Choices

Email & SMS marketing: You can unsubscribe using the link in our emails/SMS or by contacting us.
Cookies: Adjust browser settings and use [Cookie Settings].
Accounts: You may access, update, or delete certain information in your account dashboard.

Region-specific rights (where applicable):

  • EEA/UK (GDPR): right to access, rectify, erase, restrict/oppose processing, portability, and withdraw consent.

  • California (CCPA/CPRA): right to know, delete, correct, and opt out of certain data “sharing” or “sales”; limit use of sensitive information.

  • Virginia/Colorado/Connecticut/Utah and others: similar rights may apply.

To exercise rights, email [privacy@yourdomain.com] with the subject “Privacy Request.” We may verify your identity before acting. You can designate an authorized agent where permitted by law.

11) User-Generated Content & Social

If you tag us or submit photos/reviews, you grant us permission (per our Terms) to display such content. UGC may be public; please avoid sharing sensitive details.

12) Third-Party Links & Features

Our Services may link to third-party sites or include third-party tools (e.g., embedded videos, social widgets). We are not responsible for their practices. Review their privacy policies.

13) Changes to This Policy

We may update this Policy periodically. Changes take effect when posted. If changes are material, we’ll provide a prominent notice (e.g., via the site or email).

14) Contact Us

[Your Company Legal Name / DBA: Passion Passport]
Address: [Street, City, State/Province, Postal Code, Country]
Email: [privacy@yourdomain.com]
Phone: [optional]
Data Protection Officer/Representative: [if applicable]

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